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Featured Conservation Plants: November 2012

November 2012:
Heuchera ‘Brown Finch’

This is a long-flowering and robust Heuchera with silver-marbled green leaves and long 'wands' of upright terracotta, brick-red flowers (beloved by bees) from April to June. It makes a good contrast to purple flowered plants such as Salvias and is an effective cut flower as well as an excellent garden plant. It grows well in full sun to part shade in reasonably rich soil and the flower spikes are held about 60cm above the leaves.

‘Brownfinch’ was found as a sport on Heuchera ‘Greenfinch’ about 25 years ago by Maureen Iddon who was a keen flower arranger at the time. She propagated it and her daughter, Jacqueline continues to sell it at her nursery near Leyland, Lancashire.

It was introduced to the HPS Conservation Scheme in 2011 because it is considered to be a Heuchera that will stand the test of time where others have a tendency to fade away but it is not widely available, with only 2 nurseries listing it in the Plant Finder.


The Conservation scheme involves HPS members in growing these plants and documenting the best way to grow and propagate them. The plants are distributed across the country with many local groups and individual growers being involved.

The scheme is open to all HPS members. More information about the scheme can be found here.

Since the present scheme started in 1998, we have been successful in conserving over 30 plant varieties that are, in our opinion, all worthy of being grown in British gardens. However, there are still a large number of potentially garden worthy plants in need of conservation.

If you are a interested in making this (or any other of our conservation plants) available on a commercial basis, please contact the National Coordinator.


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